I've spent my career turning ideas into images.
Based in Holland, Michigan, Roy Baker is the Founder and Visualization Director of RexFX LLC. His career has been defined by the intersection of technical precision and artistic storytelling. With decades of experience leading visualization studios and production teams, Roy brings a unique blend of engineering accuracy and cinematic realism to every project. He is dedicated to transforming complex CAD data and architectural concepts into compelling visual experiences that communicate value and drive innovation.
Professional Experience
2025 — PRESENT
RexFX LLC
Founder and President. Established a high-end production focused on commercial visualization for global manufacturers and architectural firms, specializing in photorealistic product and architectural rendering.
2002 — 2025
MillerKnoll
Visualization Design Manager. Managed an international professional 3D team, delivering photorealistic product and architectural imagery for product design, marketing, sales, and Technical Publications.
1996 — 2002
Jellyfish Productions
Founder & President. Established and managed a production studio focused on 3D animation and visualization, with a focus on technical accuracy and cinematic storytelling.
1987 — 2002
Trident Technical College
Full-time instructor at Trident Technical College, where I developed their 3D animation
certification program.
2020 — 2026
Streamer/Entertainer
With my passion for entertaining and video gaming I created the
LeRexZone YouTube, Twitch, Facebook, and X entertainment channels.