
Product • Architectural • Animation
VISUALIZE WHAT'S NEXT
RexFX creates photorealistic imagery, animation, and immersive visualization that transforms complex ideas into powerful visual experiences.
FEATURED WORK
Visualization Without Limits
01
Product Visualization
- Product hero renderings
- Product close-ups
- Lifestyle environments
- Product families
- Color and material variations
- Exploded views
02
Architectural Visualization
- Exterior visualization
- Interior visualization
- Commercial spaces
- Residential visualization
- Environmental storytelling
03
3D Modeling
- Engineering CAD
- Architectural plans
- Laser Scanning
- Concept sketches
- Technical accuracy
04
3D Animation
- Product introductions
- Product features
- Assembly visualization
- Marketing sequences
- Technical explanation
05
Real-Time & Interactive 3D
- Interactive product exploration
- Architectural walkthroughs
- Virtual environments
- Design visualization
- Sales experiences
06
Technical Illustration
- Instruction Sheets
- Planning Guides
- Product Illustrations
- Service Parts
- Animated Illustrations
DECADES OF EXPERIENCE

Roy Baker has spent his career at the intersection of visualization, design, engineering, and technology. As the founder of RexFX LLC, he brings decades of experience in architectural and product visualization to the Holland, Michigan studio. His leadership at MillerKnoll and Jellyfish Productions established a foundation of technical precision and artistic excellence, now applied to every project we undertake.
THE REXFX DIFFERENCE
TECHNICAL UNDERSTANDING
PHOTOREALISM
MARKETING MINDSET
COMPLETE PIPELINE
DECADES OF EXPERIENCE
RexFX understands CAD, engineering, manufacturing, architecture, materials, and visualization—not just image creation.
Every detail—lighting, materials, reflections, composition, environment, and camera—is considered to create convincing imagery.
Beautiful imagery alone isn't enough. Visualizations should communicate product value and support the larger brand story.
Projects can progress from CAD research and modeling through materials, environment creation, rendering, animation, post-production, and final delivery.
Complex projects benefit from experience developed across visualization, product design, architecture, engineering, education, and emerging technology.
Project Process
01
Discovery
Consult with Marketing, Brand Design, Product Management, Engineering, Architecture, or other project stakeholders.
02
CAD & Asset Review
Evaluate CAD data, drawings, reference imagery, specifications, brand requirements, and existing assets.
03
3D Development
Create, optimize, repair, or prepare visualization-ready models.
04
Look Development
Develop materials, lighting, environments, cameras, composition, and visual direction.
05
Visualization
Produce high-resolution imagery, animation, or interactive experiences.
06
Review & Refinement
Collaborate with stakeholders on revisions and final refinements.
07
Delivery
Deliver production-ready assets optimized for web, print, presentation, video, social media, or other marketing channels.
AUTODESK 3DS MAX • UNREAL ENGINE • V-RAY • CORONA RENDERER • REVIT • FUSION • AUTO CAD • SOLIDWORKS • PTC CREO • SUBSTANCE DESIGNER • SUBSTANCE PAINTER • SUBSTANCE MODELER • AD OBESO • AD PREMIERE • AD AFTER EFFECTS • DA VINCI RESOLVE • AI-ASSISTED VISUALIZATION •
Have Something Incredible to Visualize?
Whether the starting point is CAD data, architectural plans, engineering drawings, a physical product, or an idea that exists only on paper, RexFX can help turn it into a compelling visual experience.





